Media Monitoring

TV monitoring

  • monitoring of national TV stations
  • five-degree evaluation of content – very negative, negative, neutral, positive or very positive view
  • duration of the analyzed content and its place within the programme; graphs and tables; monitoring of advertisements

    Monitoring of daily and weekly newspapers

    • monitoring of national daily and weekly newspapers
    • evaluation of published articles: positive, negative or neutral view
    • archiving of articles
    • identification of articles which require a response; graphs and tables

      Analysis of monitoring results

      Client's public image; should it be changed and how?; media presence...