Media Monitoring

• monitoring of national TV stations
• five-degree evaluation of content – very negative, negative, neutral, positive or very positive view
  
• duration of the analyzed content and its place within the programme; graphs and tables; monitoring of advertisements

• monitoring of national daily and weekly newspapers
• evaluation of published articles: positive, negative or neutral view
  
• archiving of articles
  
• identification of articles which require a response; graphs and tables

Client's public image; should it be changed and how?; media presence...