Is the logic of profit in conflict with media professionalism, and can the power of capital and the power of media be joined for the benefit of consumers, i.e. the public

DHL and Media Center, as hosts and organizers of the panel discussion “Business and Media – Partnership, Not Trade,“ have initiated discussions between the business and media sectors and opened a dialogue on possible forms of cooperation which would, based on partnership, surpass simple commercial relations. As in all high-quality discussions, experts from both areas spoke openly about problems in communication and cooperation so far, but also offered constructive proposals for their resolution, taking into account the needs of readers/viewers/listeners, i.e. consumers.

Transkript of the discussion is available here.