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Home > MC for media > Media News Bulletin > Issue no 7 > Media Innovations

Studio B has prepared a rich and interesting programe that will entertain the Belgrade audience during the summer months. The editorial team of TV Studio B has decided to dedicate its summer programme schedule to Belgrade.
(Politika, 23.06.2011, Danas, 24.06.2011)

There are 66,434 registered web sites in Serbia, but only one fifteenth of companies have their own web site. Six million euros is spent each year on web advertising, which is 3% of the total annual advertising budget that amounts to around 180 million euros. Disappointingly, only 17,000 companies (7%) out of 220,000 companies in Serbia have their own web presentation. The strongest companies in the web market are Ringier Axel Springer with several news and commercial web sites, whose main brand, www.blic.rs, is the most visited web site in Serbia. Minos Kyriakou is also a major participant: after his purchase of RTV B92 he has become an owner of web sites, among them www.b92.net. The third company is the Daily Mail group which has entered the Serbian market after their purchase of the Infostud company. Branislav Grković (The article contains a list of owners of web portals in Serbia)
(Blic, 25.06.2011)

The first issue of the magazine "Poetika", published by IP Cigoja, was presented in the Library of the City of Belgrade. The new magazine writes about the theory, history and critic of poetry. In the words of the publisher, Zarko Cigoja, "Poetika" has appeared at the moment of mass disappearance of similar magazines.
(Danas, 02.07.2011)

In June 2011, the web site of the Radio Boom 93 set a new record with slightly less than 20,000 unique visitors, while the number of viewed pages went over 155,000. The web site has achieved growth each month, with more than 650 unique visits a day. The most visited page is the main page of the web site, followed by pages with local news, news from Serbia and musical news.
(Radio Boom 93, 05. 07. 2011)

Citizen journalism

Under the title "Citizen Journalism Against Torturers", Dnevnik claims that police officers from Vrsac probably would have not been punished, and the Minister of Internal Affairs, Ivica Dacic, would not have publicly apologized, had the video recording not been posted on YouTube and caused public outcry. Citizen journalism has begun influencing the public and the behavior of journalists. It is a completely new media concept that began its sudden development in the last decade of the 20th century. On the one hand, it was a reaction to decreased confidence of citizens in the mass media, while on the other hand it was enabled by technological advancement in the field of communication. The idea of the initiators of citizen journalism was to create "journalism from the people for the people", different from professional journalism that is, in their opinion, influenced by establishment. In this way, the social significance of the media has been returned to the public scene. Jan Briza
(Dnevnik, 03.07.2011)

Digitalization

On the occasion of the three-year anniversary of the beginning of strategic programme projects of the RTS and the impending transition to digital broadcasting, the Public Service Broadcaster of Serbia began offering on its web portal a specialized subsection dedicated to digitalization and new technologies. The Digital television subsection offers the latest information on digitalization, events in Serbia and the region, explanations of technical terms, and answers to frequently asked questions about the transition from the analog to digital broadcasting.
(Danas, 29.06.2011, Danas, Politika, 01.07.2011)

The citizens of Serbia will not have to buy new TV sets because of digitalization. In order to be able to watch the digital programme, they will have to buy a digital receiver (set-top box) or a TV set with an integrated digital demodulator. Leading cable distributors already offer these devices, while the cost of the installation ranges from 1,000 to 6,000 dinars, depending on the package. The service will cost 200-600 dinars a month.
(Danas, 01.07.2011)

In accordance with the strategy adopted by the Government of Serbia, it has been decided to make a transition from analog to digital broadcasting on April 4 next year. However, Irina Reljin from the Ministry of Culture, Informing and Information Society has announced the possibility of extending the deadline to the beginning of 2013.
(Danas, 01.07.2011)

Issue No. 6
24 June – 06 July 2011

Abbreviations

Untitled Document The Media News Bulletin is edited by Marin and Goran Cetinic who can be contacted at goran.cetinic@gmail.com.

Media News Bulletin is a short account of media reports on the situation in the media. It has been created with the aim to register the information about the media published in the previous 14 days in Serbia, shortened to reflect the basic message of media reports and grouped in thematic subsections. The editors convey the news without changing the essential meaning of media reports on the media. For the readers interested in the complete published article, its source and date of publishing are given. Sections

This news bulletin is made possible by the support of the American People through the United States Agency for International Development (USAID) and IREX. The contents of this bulletin are the sole responsibility of the author and do not necessarily reflect the views of USAID, IREX or the United States Government.