Media-related news

Writing of blogs will not replace journalism, and those who want to write about any subject still need to know the basics of journalism – this is the conclusion reached by journalists at the end of the debate organized by the Independent Journalists' Association of Serbia under the title "Should Bloggers Know the Basics of Journalism?". On the other side, bloggers point out that the most important thing is that they write well and that their blogs have a lot of readers. Participants of the event agreed that writing of blogs involves the same principles as writing for the media.
(Fonet, NUNS, UNS, 05.07.2012)

An article written by Ana Martinoli, the director of the programme of Radio B92, for the RAB newsletter says: "Social Networks can bring new listeners to radio stations. The number of users of Facebook, Twitter... is huge. Information sent via these channels, together with interesting and amusing excerpts from the programme and audio teasers, can bring new listeners to your radio station or make them delete your station from their favored lists. The radio programme has never been more available than today – one click on the Internet or mobile phone, and listeners are tuned in. Therefore it is necessary to use all available channels and platforms every day, so that you can always command the attention of your listeners, even during the moments when the do not listen to your programme."
(RAB Newsletter, 02.07.2012)

The latest research on the manner and frequency of the use of the media entitled "Mediascope Europe 2012", presented in Belgrade to the public by IAB Serbia, shows that the younger population has a tendency to access all traditional media via internet – from TV stations to reading news to listening to radio. Results of the research show that 3.2 million of inhabitants of Serbia aged 16 or more use the Internet actively, which is 52% of the Serbian population. When it comes to other media, television leads the way with penetration of 98% in Serbia, followed by daily newspapers (64%), radio (59%) and magazines (48%). It has become obvious that makes no sense to view "internet usage" as a separate activity, since the research conducted in 2012 proves that users do not leave one platform to consume another one, and instead use several platforms at the same time. The complete Mediascope Europe 2012 study can be downloaded from IAB Serbia.
(eKapija, 11.07.2012, Danas, Vecernje novosti, 12.07.2012, Politika, 13.07.2012)

Since four months ago, members of the association "Ekspres", which brings together disabled persons, have been broadcasting their programme via humanitarian internet radio headquartered in Kragujevac. Their programme is dedicated to problems of disabled persons and in a short time it has managed to reach listeners in all parts of the world. It is being listened in Canada, Alasca, Australia, Bosnia and Herzegovina, Sweden, Kuwait, even Sudan. "We are the first radio station in this region whose programme is dedicated exclusively to elimination of prejudices about disables persons, their problems and their inclusion in everyday life. We are being financed only from our own revenues and modest donations. Aside from our own programme, we regularly report on all humanitarian campaigns organized by people in Serbia and abroad", says Branko Lukic, the editor. Branko Lukic is blind and is assisted by Dejan Milivojevic, technical organizer and contributor to most of the radio stations from Kragujevac. Although it has been founded only recently, the station has received support from the media in Serbia, The Voice of America and Radio Free Europe.
(Blic, 12.07.2012)