Digitalization

The director of Radio-Television Vojvodina (RTV), Sinisa Isakov, comments on digitalization of the RTV: "Digitalization is nothing new for the RTV and the process has already achieved significant progress in-house. We have to prepare for it and produce appropriate content with required technical quality. We must continue the process of digitalization in the sector of production, but we have encountered obstacles since the reporting vehicles are not adequate and other parts of the equipment have remained analog or are obsolete."
(Danas, 06.08.2011)

The new media

The Sixth International Youth Media Summit is being held in Belgrade under the slogan "The Media Is the Message! Let's Shape the Future Together!"
(Blic, 04.08.2011)

This year's regional conference entitled New Media Summit – Digital Agenda, under the slogan "The Future, Now!", organized by ABC Serbia and supported by the Digital Agenda Administration of the Republic of Serbia, will be held on September 28 in the Hotel Continental in Belgrade. The Summit will be attended by several hundred executives from media and IT companies, marketing and media agencies and advertising agencies from the region.
(ABC Srbija, 11.08.2011)

ABC Serbia has announced a new product in the online research market, ABC gemiusAudience©, which is a result of the contract concluded between ABC Serbia and one of the largest international companies for online research, Gemius. ABC gemiusAudience© results are shown once a month within the GEM file, which contains data on the number of visits and the structure of visitors of all web sites covered by research during the month. The GemiusExplorer application allows the GEM file to be used to analyze in detail the advertising potential of web sites and to perform advanced media planning.
(ABC Srbija, 05.08. 2011, Asmedi Newsletter No.157)

A month after the signing of the contract between ABC Serbia and the Gemius company and the launch of the ABC gemiusAudience™ online research, many of the most visited web sites in Serbia have joined the new system. The amount of the monthly subscription is set on the basis of the monthly number of visitors and ranges between 100 and 500 euros.
(ABC Srbija, 12.08.2011)

Journalists are not adequately using all the advantages of today's internet and a special form of collection and distribution of information allowed by social networks like "Twitter" – this is the opinion of the participants in the discussion organized by the Independent Journalists' Association of Serbia (NUNS). An example to follow is a teenager, Stefan Zivkovic from Zvecane, who was the first to begin reporting from Kosovo on Twitter. Soon thereafter, other media outlets and politicians began using his reports. The motivation for organization of this and other similar event lies in the increasing influence of the web community over traditional media and newspaper companies.
(Pravda, 06.08.2011, Danas, 09.08.2011)

Pre-election campaign for the forthcoming parliamentary elections is slowly gaining pace, and political parties in Serbia will use internet as one of the more popular means to win voters. Penetration of the internet in Serbia is quite considerable and is growing each day. "Around 45 percent of the population uses the web regularly or occasionally. One million sold 'smartphones' proves that a large number of people is on the internet at all times."
(Danas, 13.08.2011)

A new magazine

A famous British magazine, "Star", has launched its edition in Serbian language. The Color Press Group company has been licensed by The Northern & Shell Titles Limited from London to publish the Serbian edition of the magazine, which began selling on August 4. The magazine will have 52 pages in total, the cost of 45 dinars and will be published bi-weekly.
(Asmedi Newsletter No.157)

Issue No. 10
August 04-19, 2011

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