Since Tuesday, two additional film channels are available in the market: CineStar TV and CineStar Action & Thriller. CineStar channels broadcast more than 20 hours of film programme every day, the films are aired without commercial breaks and are fully subtitled. The channels are available to all users of the regional Total TV platform from Serbia, Montenegro, Croatia, Slovenia, Bosnia and Macedonia.
(Politika, 07.07.2011)

A correspondent office of the Radio-Television Serbia (RTS) has been reestablished in Bor after 11 years. The local self-government and the Mining and Smelting Complex Bor have enabled the business and technical cooperation, while the public company Stampa, Radio i Film has donated its business premises to the RTS correspondent office. "By opening an office in Bor, Radio-Television Serbia is gradually completing its system of correspondents and now has 23 correspondent offices, including the one in Bor", said the editor-in-chief of RTS correspondent offices, Nenad J. Ristic. The official opening of the RTS office i Bor in the premises of the public company SRIF will be held on August 6, the Miners' Day.
(RTV Bor onlajn, NUNS, 18. 07. 2011)

Digitalization

The Digital Impact conference, held in Belgrade on July 1, was organized by ABC Serbia and Busines Dialogue with support from the USAID and IREX. The event, dedicated to digital media business, brought together more than 250 participants. The complete report from the first Digital Impact conference is available here: abcsrbija.com/dogadjaji/odrzani-dogadjaji.html.
(ABC Srbija, Newsletter, no 62)

ABC Serbia and Gemius signed on July 1 a long-term contract on cooperation related to introduction of the ABC gemiusAudiencesystem in Serbia, which would for the first time consolidate the measurement of advertising potential of the online and print media, including the demographic research of the internet. The contract will result in availability of a unique product in the Serbian media scene that would greatly benefit media owners, agencies, advertisers and other participants in the Serbian marketing industry. More information about the new system is available from email address office@abcsrbija.com or telephone 011/24 50 508.
(ABC Srbija, Newsletter, no 62)

The regional New Media Summit – Digital Impact, organized by ABC Serbia and Business Dialogue, will be held on 28 September in the Belgrade Hotel Continental. After a big success of the last year's summit dedicated to print media, the second Media Summit will be focused on the new media and their effect on change and development of the media scene in the region.
(ABC Srbija, Newsletter, no 62)

After the completion of the digitalization process, almost 1.5 million households in Serbia that receive TV programme via aerial antennas will be forced to acquire a Set-Top Box (STB) device that currently costs 20-40 euros. Otherwise, they would not be able to receive the TV signal. Digital terrestrial television brings clearer and sharper picture, higher-quality sound thanks to multiple sound channels, the possibility of airing high-definition television channels, increased number of channels, as well as introduction of additional services like subtitles, delayed watching of programmes and e-shopping. In the beginning, these will be standard-definition channels, while high-resolution channels will be introduced later together with the possibility of recording programmes, video-on-demand and delayed watching.
(Danas, 19.07.2011)

Today, the media do not rely only on traditional print editions, but are increasingly focused on online editions, said the director of the Ringier Axel Springer company web sites, Jovan Protic. "Taking into account the new trend, we have integrated our editorial office, and the same journalists now write for the print and online editions", added Protic. He emphasized that social networks have an increasing influence on the media. In his words, Facebook discussions can serve to initiate a media report that can end up on front pages. "In the digital age, you do not negotiate with the Government anymore, but with Google and Facebook", said the editor of the NTV Serbia web site, Vladimir Jeric.
(Blic, 16.07.2011)

Issue No. 8
07-20 July 2011

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